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CADILLAC LaSALLE CLUB OF CANADA Cadillac Chronicle
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Archived Newsletters
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April 2005 Its Spring time !!! As I sit here between the ninth and tenth draw of the Men's World Curling Championships, I can't but think of all the things that must be done before summer gets here. The new fuel pump for the LaSalle sits on the running board awaiting placement, the radiator has yet to be drained and flushed and the new frost plugs must still be installed. Oh well, I have never seen better curling, the new Save-On-Foods Memorial Arena is spectacular and it is miserable outside anyway. We will see how Canada makes out by the end of the week.
Other good news is the arrival of another Cadillac in the Club. The happy new owners of this beauty are Roger and Val Barrie. It is a luxurious 2002, SDV, maroon in color and with all the trimmings. Congrats, Roger and Val and may you have many, many comfortable and happy miles ahead.
Our Club Tour to Nanaimo failed to materialize on April 3Rd. as other priorities cut attendance to too few to make it worthwhile. If all goes well, it will take place on May 15Th. and follow the same format as previously described - Jerry's Diner for lunch then on to the Morley's and the Marr's for the afternoon.
Well, It is now April 10Th. and I am back to earth after Canada's Ferbey Rink won the F(ord) Mens World Curling Championship here in Victoria. It has been a very exciting week for those of us interested in Curling. Now we must return to reality and get our lives back on the road again.
FOR SALE ITEMS: This section of the newsletter has been transferred to the web site and will remain there henceforth, so it can be changed as necessary. Please check at www.cadillaclasalleclubofcanada.com and if you have any for sale or wanted Cadillac items taking up valuable space in your shop, call Wayne Christmas @ 250-658-9220 or wayne.christmas@telus.net and make arrangements to have them listed and then converted to $$.
New Column: "Pride and Joy " With this issue, we are beginning a new column for Members articles, stories and other related literature. The first will be a three part article, published first in the CLC Self Starter in 2000 about "Lady Victoria". I have a limited number of these articles so if any member has any article they would like to share with us, Contact me @ 250-652-5352 or seabreze@telus.net .
Pride and Joy !!
A Biography Of : "THE OLD LADY" Part 1 By Lorne ScottIt all began in the early 1920s when G.M. found a price gap between Cadillacs and Buicks that was sending mid priced luxury car buyers elsewhere. Alfred P. Sloan wanted this niche filled and by doing this, G.M. would regain the sales lead in the luxury car market. We now jump ahead to the mid 1920s Wages were higher, affluence abounded, and the automobile was becoming higher on peoples priority list.. The Fisher brothers had heard about a California designer - Harley Earl who was designing and customizing Cadillac's for the Hollywood stars. With their encouragement, G.M. executives commissioned Earl to design and build this new mid market vehicle, the LaSalle. The end result was so astounding that he was hired on to establish and run the new "Art, Color and Design Department for General Motors. The LaSalle was first introduced in March of 1927 to the delight of the public and G.M.. The Victoria 4 passenger coupe sold for approximately $2550.00 in the U.S. and $3380.00 in Canada at that time. Finally G.M. had a full slate and would once again dominate the luxury car field. The birth of my "Lady Victoria" would have been sometime in late Nov. or early Dec. in that she was shipped from Detroit to Oshawa Ontario Canada on December 21st 1927. She arrived at Begg Motors in Victoria B.C. Canada early in January 1928 and would remain in the area for the next 73 years and through six caring owners to this point. The original owner, Mr. A.T. Goward picked up his new pride and joy and drove it the eight miles to his home in the country. At this time roads were scarce and rough. The new Victoria four passenger coupe would transport he and his wife on their everyday missions as well as being the taxi for their roadhouse (B&B) and the transport for the area Doctor for the next twenty-one years. The B&B, Goward House, is still standing and in use and is a Heritage Building proudly displaying a portrait of the LaSalle in the front foyer. Lady Victoria was then sold into hard labor. She was sold to a gentleman who operated a chainsaw business about thirty miles to the west of Victoria where the commute in 1949 was still over logging roads and mountainous terrain. She held up well physically but the carburetion and fuel systems became unreliable. A more modern and up to date carburetor and electric fuel pump was installed and still operates comfortably with this equipment in place. The original equipment sits in a box and awaits restoration. I met this second owner at a car show one day when I almost ran him down with her. He was so excited about seeing her again that he tripped behind her while I was backing into position. We have become good friends, even if he does drive a Masseretti onto the show field. Part Two will appear next newsletter, stay tuned!! Club Sponsors: The following are the sponsors of the club at this point. We will publish additional sponsors as they are brought on line. These sponsors have provided support to the club either financially or otherwise and as a club, we would like to assist in the promotion of their efforts. If you are in need of any of their services please dont hesitate to call. Craig Reeder Coast Capital Real Estate 592-1723 Craig has been the main benefactor in our web site production and maintenance. He is the Webmaster for the club and conducts his very busy real estate business to the joy of his many clients. Thanks Craig for making this all possible.CLCC Commercial Friends and Associates LORDCO This western Canadian auto parts company has supported us with club membership discounts and prizes. This is a full inventory parts and accessory store that caters to many businesses as well as retail sales. LORDCO has many branches throughout B.C. as well as machine shops on the lower mainland for service work.The JB Group This fine group of Auto Parts stores has been in business since 1970 and has a full service machine shop, paints and other auto related merchandise for the amateur and professional automotive enthusiast. They now have five branches on the Lower Island to serve you and mention that you belong to the Cadillac LaSalle Club of Canada for the club discount. If you dont have their card, please contact me and I will get the application to you ASAP. STYLES UPHOLSTERY Styles is a full service upholstery and trim shop specializing in Auto and Marine equipment. They have provided a Club discount for members of the CLCC and are located at 631 Princess Street in Victoria, Ph. 1-250-384-5442FINISH LINE MOTOBILIA-This magic toy box has opened at 2008 Douglas Street in Victoria, Ph. 1-250-361-1562. It contains a plethora of Die-Cast Models, Clothes, signs, Videos etc. etc. etc. The shelves are stocked with a great quantity of items only superceded by their quality. It is sure worth a browse if you are interested in anything concerning automotive or motorcycle memorabilia. They have also been known to do favors for clubs, their members and activities. Many thanks to the above sponsors of our club and their endeavors, without them the CLCC would still be an unorganized group looking for a place to enjoy their Cadillac habit. The Squeaky Wheel: - Armour-All - looks nice on your dash and other parts and pieces but it is a painters nightmare. The ingredients in it will stay with the paint forever it seems and that will tend to sluff off any paint that is applied afterwards. If you have any questions regarding this product, ask any automotive painter. Car of the Month: This month we have gone out of the area for the car of the month as it is an interesting model not seen on any streets in the area. We found this tidbit among the links on our website and thought you may enjoy it as much as we do.
After the abbreviated '42 model run, during which only 16,511 units were produced, Cadillac became a major cog in the wheel of America's war machine. There is much justification for saying that the '43 Cadillac was the highly maneuverable M-24 light tank (sometimes called the M-24 Chaffee) that utilized two Cadillac V-8s and two Hydra-Matic transmissions -- each powering one track of the tank. The two driveline systems were coordinated and connected by a spider gear. Inside each tank, a plaque proudly proclaimed that this was a product of Cadillac. Cadillac Division received the Army-Navy "E" Award for excellence in the production of war equipment. The reliable V-8 engines were also used on the M-19 anti-aircraft gun carriage, and Cadillac engines and transmissions powered the M-5 light tanks, the predecessors of the M-24, as well. Ironically, Cadillac already had quite a history in warfare and armaments. The Davidson-Cadillac -- capable of a sustained 70 mph when the roads allowed -- was America's first military armored car. Slightly modified Cadillac automobiles had been used in the military action against Pancho Villa in 1916, and Cadillac had been chosen as the standard officer's car by the U.S. Marine Corps in World War I. Sadly, the founder of Cadillac, Henry Leland, resigned from the company over a squabble with William C. Durant, the pacifist founder of General Motors. Leland had wanted to make aircraft engines during World War I, so after leaving Cadillac he founded the Lincoln Motor Company primarily to build Liberty engines for the war effort. From this, the birth of Cadillac's chief rival was a short step. There was no such hesitation at Cadillac in World War II. "They shall not want," was the official war slogan of every Cadillac employee. Again, more irony. GM's Allison Division was already involved in the production of the formidable Allison aircraft engine before the war. With America's entry into the fray, Cadillac became directly involved in the further design, development, and manufacture of this liquid-cooled engine that was used in P-51s, P-63s, P-39s, and in a plane the Germans called der Gabelschwanz Teufel (the fork-tailed devil), the Lockheed P-38 Lightning. Of course, the lasting irony was that the P-38 was to have a continued impact on Cadillac design long after the war (the '48 tailfins being one example). Advertising during the war touted the Cadillac drivetrain's contribution to the retreat of the Axis powers. The division's engineering and manufacturing know-how was a major weapon, the ads said, in the Free World's fight against the Nazis and Japan as Cadillac engines and transmissions proved themselves in battle. Perhaps the ads worked a little too well, because after the war some people tried to adapt the military-version units to their cars and other machinery -- often with less than satisfactory results. When peace returned in 1945, there was a great hunger for cars by returning GI's and a public weary from the protracted war effort. The desire for Cadillacs was especially strong because many people had had their horizons and expectations widened by the global conflict -- and their pockets deepened by long overtime hours worked during the war. The lengthy Depression that had preceded the war had made the thirst for automobiles even more intense for many. The problem was that there just weren't enough Cadillacs -- and few cars of any make for that matter -- to be had. Many dealers would take deposits, but filling those orders was another matter. Ending a hurried production run that had begun four years earlier, just after Pearl Harbor, the last M-24 tank rolled off the Cadillac assembly line on August 24, 1945. Amazingly, the first '46 Caddy was produced on October 7, 1945.
Summer Tours and Events: It would appear that the summer Tours and Events Schedule could be rather busy if all goes well. We are hoping to begin with the tour to Naniamo on May 15th, followed three weeks later by the Brentwood Bay Festival on June 4Th. then the Fathers Day Street Show in Qualicum Beach. It may seem that these are rather frequent, especially if you add in the Torque Masters Saanich Peninsula Hospital Show on June 5Th.. We cannot all attend all events but the trip to Naniamo will likely be one of the best tours to this point so we would encourage as many as possible to attend. (Car Pool is not a bad thing either at $1 .029/Ltr.) We also hope to have a good attendance at the Brentwood Bay Festival Classical Display in order to have our summer CLCC meeting. You will be contacted about this one in the very near future if you haven't been already.Well, It would seem that is about enough for now so all the best in Cadillacs to you and don't forget to click on www.cadillaclasalleclubofcanada.com for the latest in Club info and items of interest!!
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